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How Important is Having Social Media in Your Title?
Don’t get me wrong, I love my job, but ever since I was hired in my new role at PEAK6 Online, I have rallied against having social media in my title. I believe the title I was officially hired to...
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If This Headline Doesn't Catch Your Attention, I Failed
[tweetmeme source=”@shannonpaul”] Got your attention? Good, but if you want to actually read the post, you’ll have to go over to Brian Solis’ place, PR 2.0. Brian is a great mentor and friend in the...
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In Defense of Social Media
[tweetmeme source=”@shannonpaul”] I admit it: I’ve shrugged off the idea that I have a personal brand, I’ve decried being labeled a “social media specialist” and my mood has seemed to dictate my level...
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Guru Say What?
[tweetmeme source=”@shannonpaul”] Don't Call Me a Guru Let’s do an exercise where you fill in the blanks: Social media gurus say ____________, but I think _________________. I see and hear this all the...
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Becoming a Social Business
[tweetmeme source=”@shannonpaul”] Social Business Design by David Armano Social media interaction may have started with marketing and public relations, but as the public facing elements of our...
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Looking for ROI in Social Media? Mind Your Metrics
[tweetmeme source=”@shannonpaul”] ROI is important for every function in business, but what if it’s measured too hastily? I wrote about social media ROI last week and some of the comments in response...
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Media as an Ecosystem
Image by Dave Fleet Last week Dave Fleet got me thinking A LOT about how paid, earned and owned media can each be modeled as types of ecosystems. If you missed it, please go read his post and come...
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Having a Personal Brand is Fine, But Making an Impact is Better
If you read a lot of the guidance around establishing an online presence, much of it revolves around this notion of building a personal brand. I’ve never embraced this principle because I feel it...
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4 Things the Grateful Dead Can Teach You About Social Business
It doesn’t matter whether you love or hate their music, the Grateful Dead might just provide one of the best case studies on fan cultivation and word of mouth marketing ever. Although their success...
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A New Role and a Return Home to Detroit
It’s official: I recently accepted a new position as social media manager with Blue Cross Blue Shield of Michigan (BCBSM) — and that move means a return home to Detroit. I’ll be wrapping things up...
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